Zee Entertainment Enterprises Limited (ZEEL) is set to launch a new offering for the Marathi-speaking youth. The media conglomerate plans to launch Zee Yuva in August. The channel, which will launch in Standard Definition (SD) feed, and later in HD (High Definition), aims to target the age group of 18-35 years with its new tagline ‘Nave Parva..Yuva Sarva!’.
The content of Zee Yuva will be vibrant and fast-phased, something that the audience of Maharashtra has never experienced before on any other channel.
Bavesh Janavlekar, business head, Zee Yuva and Zee Talkies, is quite excited about the channel launch. “Zee Yuva has a very unique and differentiated proposition from the other offerings in the market. The content will be distinctive and based on audience insights. This is a channel for the young-at-heart. The primary motive of Zee Yuva is to deliver programmes which are light-hearted, refreshing, youthful, and contemporary. I feel that this new and innovative step will definitely win the hearts of the audience of Maharashtra.”